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The brand also put assets into catering and delivery to assist construct franchisee gross sales. Another thing to consider—as a half of FOCUS Brands, Auntie Anne’s has the chance to co-brand and even tri-brand with other specialty concepts within the portfolio, including Carvel, Cinnabon, and Jamba. As an example, in May 2021, Auntie Anne’s debuted a co-branded location with Jamba in Wylie, Texas, which options the first Auntie Anne’s drive-thru. Tropical Smoothie opened its milestone 900th location in 2020, and in whole, debuted ninety nine cafes and signed 254 franchise agreements. About 70 percent of the brand’s progress comes from existing franchisees.
The country’s regulatory setting for franchising is evolving and enhancing, however. After releasing the 1997 interim measures on franchising, the PRC authorities issued the 2005 Administrative Measures on Commercial Franchising. The 2005 measures allowed international firms to ascertain wholly foreign-owned franchises, as a substitute of being limited to joint ventures, thus fulfilling considered one of China’s World Trade Organization commitments.
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