Web hosting services offer digital, software, and hardware resources for hosting websites and web applications. Buying domain and hosting services enables you to create an online presence for your business, blog or personal purposes.

Like any other industry, web hosting has also seen its fair share of evolution. Understanding these web hosting industry trends will help you blend in effortlessly when you buy services for web hosting in NZ.

Web Hosting Industry Trends and Their Effect

● Targeting Niches

One web hosting provider cannot (should not) offer services that cater to different markets. For example, a provider might offer web hosting services for eCommerce websites, gaming servers, blogging websites and photography business websites.

Such situations result in a scattered market scope. All of these services require different types of server management and configuration. Nowadays, hosting trends allow providers to concentrate on a segment of the market.

● Security Systems

Cybercriminals are creating new ways of reaching and attacking the vulnerable. With the rising trend in cyber crimes, cybersecurity has become a mandate. It is only fair for the customers to expect additional services and features from the web hosting provider for optimal security.

The hosting trend in the security department now demands that providers include security protocols in their basic packages. These security features include server and domain privacy, SSL certification, data encryption, WHOIS protection, HTTPS and CMS vulnerability protection.

● Going Green

Data centres use more than a considerable amount of electric energy to keep the hardware from overheating and corrupting the stored website data. To prevent this, providers have started investing in eco-friendly ways, i.e., carbon off-setting programs.

The world is going green, and energy preservation is a huge part of the movement. The green web hosting industry trend focuses on consuming optimal energy or maximising the usage of minimal energy required.

● Competitive DIYs

Do-it-yourself is a general trend worldwide. In web hosting industry trends, website builders have taken DIY a notch up and made website creation as easy as the next thing. In order to compete with such technology, a web hosting provider has to offer extra services.

These services must include web hosting, domain hosting, email hosting, website builder software, SSL certification features and more. This will help you stand shoulder-to-shoulder with big brands like WordPress.

● Managed Services

Web hosting service users have started opting for managed web hosting, which is the new norm and one of the best web hosting trends. Users do not want to get stuck with server management and maintenance, so managed web hosting services have become the next big thing.

As a provider, you must start investing in good server management tools for better performance and seamless management.

● Pricing Wars

Website hosting is a booming industry, and as a result, there is an excess supply of services and, hence, pricing wars. When every single provider steps up on the hosting trends, there is strong competition in the service supply market. However, discounts and offers attract the most users.

When big brands offer huge discounts, small providers have to do it, too. So, depending on the user’s requirements regarding the type of web hosting service, website development, and other services, you can offer significant offers and discounts.

Ending Note

Overall, we can conclude that the web hosting industry is experiencing changes. Unlike other trends, web hosting trends are not fleeting or worthless. They are material, stealthy and prominent.

Most of these hosting trends pertain to the customer’s needs, making hosting easy and accessible to everyone.

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