Since mobile apps hit the market, they have taken over almost every category (utility, productivity, gaming, entertainment, lifestyle, social media, and news). There is indeed an app for everything. You can plan your entire vacation through the mobile app! From choosing a vacation destination to booking your flight, booking a restaurant for dinner, and checking out that restaurant afterward, life is easier through apps.
You may be asking yourself, why is it essential to your business? Well, 68% of Americans own a smartphone. That’s more than half the population in the United States alone. 68% of the population spends around 162 minutes daily on their smartphone! It means that by having a mobile app available to your consumers, you can reach a larger audience and generate more revenue for your business. Be it a product or a service. You are giving consumers the benefit of having your business app that can grow your business exponentially.
Why have professional mobile apps increased in value?
Shortly, mobile apps will become a standard and fundamental component of any business. They make the buying process easier and faster and create lasting relationships with consumers. Plus, they provide another source of advertising and marketing for your business. For these reasons, it’s essential to have a well-functioning mobile app capable of handling all the actions and users your company needs. Creating an app is not as easy as creating your website. There are different software requirements for other applications and various types of smartphones. The software required for iPhone is not the same as that needed for Android. Hiring a professional software development company will not only give you the pleasure of the full functionality your business needs, but it will give you a style and design that fits your brand.
To attract your customers, get them to engage with your product, and build loyalty, user experience (UX) is where you focus your efforts to differentiate yourself from the competition and satisfy your target audience.
However, whether your product or service is a website, mobile app, or online software, these two ideas are part of the same digital marketing strategy.
But then, how are they different, and how are they related? We told you about it in this article, giving tips for creating or optimizing your web product.
What is UI? Definition
UI (User Interface) is the visible part of the machine to humans. That device connects users to the product and enables their communication.
Therefore, the user interface is a showcase that hides the complexity of technology by allowing users to issue commands simply (by clicking on links, menus, and buttons) and engines to respond without coding.
UI design challenge
While this is basic, UI design isn’t just about aesthetics. It is mainly concerned with functional design for the sake of efficiency and the emotions and needs of users.
For optimal web performance, UI focuses on the following:
- content location,
- menu placement,
- choice and style of images, animations, or videos,
- graphical environment (colors, typography, buttons).
It is a transversal idea that impacts web design to meet the needs of brand marketing and communication (storytelling).
A user-friendly user interface should:
- Friendly to the environment.
The benefits of mobile apps for your business
Build and cultivate customer loyalty
Mobile apps allow companies to have a more direct and instant connection with their consumers. This closeness creates a relationship between your business and consumers that develops toward brand loyalty. An obvious example is Starbucks. Through their star point system, they keep their customers coming back for more rewards every time.
Strengthen your brand
When it comes to top-of-mind consumer awareness, you have to be number one. When consumers think of a product or service, your business will be the first thing they remember.
Increase your visibility
You can increase your visibility by offering promotions and discounts in your app and keeping your consumers engaged. Doing this makes you more likely to reach your consumers in the 162 minutes the average American spends on their mobile device.
Improve your accessibility
Your consumers can access you anywhere, anytime, through increased exposure on mobile devices. Imagine sending a discount notification that visits your app and makes a purchase, all in minutes!
Connecting you with consumers on the go
People always seem to be on the move. Go to work, go to the gym, go for coffee. They may not always have access to a computer, but they always carry their smartphone when they travel.
Online payments make it easy for shoppers to make payments in just a few clicks to order products and services, sign up for webinars, make donations, and more.
Suppose someone wants to donate without an online payment solution. They have to run to their bank and withdraw the amount if they don’t have enough cash (which not many people keep these days). Kill your time that no one wants.
But only with online payments can they do it quickly from the comfort of their home without any hassle. It saves them not only time but also effort. Also, this is beneficial for businesses as they can close sales quickly.